Patricia Ann "Trish" Byrd founded Don't Let Up, Inc in 2007, a company focusing on positive attitude and lifestyle products. She has grown the DLU family of companies to include DLU Jewelry, a custom jewelry design company. DLU Apparel, a positive message based clothing company and most recently, after several years in the making, DLU Vodka & DLU Spirits LLC.

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After the death of her Neice Danielle in 2004, Trish decided to quit her corporate marketing job and follow her passion to become a business owner. Realizing that "life is too short" she created DLU to facilitate the pursuit of her dreams as well as allow her to actively support causes that were near and dear to her heart.

 

In the spirit of giving back, Trish started a clothing line for cancer patients and family members to support their loved ones which has evolved into DLU Sports Apparel & Clothing and also supplies custom team and sports apparel.

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Her Love of fashion, jewelry, music and entertainment fueled creating DLU Vodka, which premiered at the 2012 Nightclub & Bar Convention and Tradeshow in Las Vegas. Trish was determined to create a premium vodka that was made in the USA and would provide a lavish experience as well as a smooth and delicious taste.